What Are Promotional Products?

Promotional products are essentially customized items that companies can brand and offer to customers and other parties. From apparel to office products and kitchenware, promotional items have become a staple in modern business. These products can help provide latent impressions over time, familiarizing potential customers with a company’s brand and offerings.

Examples of them exist just about everywhere in today’s society. At live events for sports or entertainment, t-shirt cannons propel marketing products to the audience. New employees will sometimes receive a “swag bag” with company-branded items like a notebook, water bottle or hat. Trade-show sponsors may provide attendees with a drawstring bag or a USB charger. Prospective students on a campus visit may receive a t-shirt or writing instrument with the institution’s brand.

Taken as a whole, there are countless examples of how organizations can leverage promotional and marketing products. Furthermore, businesses have a high degree of control over how to employ promotional items as a strategy for corporate growth.

What Are the Most Popular Promotional Products?

They come in many different forms. Depending on the organization’s needs, industry and customer base, certain promotional items may be more useful than others. But in terms of overall popularity and effectiveness, there are certain promotional products that rise above the rest.

Promotional products are typically measured through impressions over the lifetime of the item. In other words, impressions attempt to measure the number of times someone will view or be exposed to the promotional product and its branding. The lifetime of a promotional product is often tied to its usefulness and longevity—ending when the item deteriorates or is discarded.

According to PPAI, the following promotional products are the most popular and effective, based on estimated lifetime impressions:

• Outerwear — Jackets, rain slickers, and windbreakers can achieve an estimated 6,100 lifetime impressions.
• T-Shirts — Items like t-shirts can achieve an estimated 3,400 lifetime impressions.
• Headwear — Marketing products like hats, visors, and similar headgear achieve an estimated 3,400 lifetime impressions.
• Bags — Backpacks, tote bags, and drawstring bags can achieve an estimated 3,300 lifetime impressions.
• Writing Instruments — Marketing products like pens, notebooks and pencils can achieve an estimated 3,000 lifetime impressions.
• Polo Shirts — Promotional items like polo shirts can achieve an estimated 2,300 lifetime impressions.
• Desk Accessories — Trays, bookends and organizers can achieve an estimated 1,450 lifetime impressions.
• Drinkware — Marketing products like coffee mugs, water bottles and glassware can achieve an estimated 1,400 lifetime impressions.
• Umbrellas — Promotional items like umbrellas can achieve an estimated 1,100 lifetime impressions.
• Power Banks — Power banks for charging electronic devices can achieve an estimated 900 lifetime impressions.
• Calendars — Promotional products like calendars can achieve an estimated 850 lifetime impressions.
• USB Drives — Marketing products like USB flash drives can achieve an estimated 700 lifetime impressions.

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