Are Promotional Products an Effective Marketing Tool?

Promotional products can be a highly effective marketing tool. But any organization intending to use promotional products must consider their objectives carefully. When promotional items are beneficial to the user—while also communicating an organization’s brand and message appropriately—it can help an organization achieve numerous goals.

To illustrate the effective of promotional products as a marketing tool, consider the following PPAI statistics:

• Almost 100% of consumers indicate a willingness to take action to obtain a promotional product.
• Approximately 96% of consumers would like advance notice when an organization is planning to give away promotional items.
• Approximately 80% of consumers react immediately to promotional and marketing products, even if they have never heard of the brand.
• Approximately 72% of consumers make a connection between a company’s reputation and the quality of its promotional products.
• Approximately 70% of brands rank promotional items as a highly effective method for satisfying marketing goals.

In addition, promotional products are ranked as the most effective form of advertising and marketing to spur action across multiple consumer generations. From the Silent Generation to the baby boomers, Gen Xers and millennials, marketing products were the highest rated method to prompt consumer action. Across these vastly different generations, promotional products outranked other marketing and advertising methods, including online, broadcast, print, and mobile. Overall, promotional products are an extremely popular and effective marketing tool. Businesses can broadcast culture, advertising, and other messaging in a way that sticks with customers, prospects and even employees. It is this sense of stickiness that separates promotional products from other marketing and advertising methods.

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